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What’s in a Logo? ..........Oz Retires the ’Roo

 

What's in a Logo?
 
What’s in a logo? More than a pretty bauble, but less than a definitive descriptor. To misquote Shakespeare, a destination by any other emblem would look just as sweet. A logo doesn’t affect the product quality; but it can aid recognition.  Australia’s recent announcement that it is to retire the trusty old kangaroo and replace it with a ‘hearty, resilient’ wattle (I didn’t know either – read on) has prompted this blog, which considers the role, value, and critical elements of a national logo. L Australia composite 1

Read more: What’s in a Logo?..........Oz Retires the ’Roo

Tourism after COVID-19: Dodo or Phoenix?

 
“During hard times, a structural break in the economy is an opportunity in disguise.”
 
(Richard Rumelt, Professor of Business and Society at the Anderson School of Management, University of California at Los Angeles, addressing the implications of the 2008 financial crisis in McKinsey Quarterly)
 
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Many consider prediction strictly ‘for the birds’…….but which bird? After this virus is over, will tourism die a death like the dodo? Or will it be reborn like a phoenix in a form we can’t even contemplate at the moment? As ever, the answer probably lies somewhere in between these two extremes. But it does seem we are in the midst of structural change, not just a temporary suspension of business as normal.

Read more: Tourism after COVID-19: Dodo or Phoenix?

Coronavirus: The Canary in the Coal Mine of the World Economy?

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It feels strange to be writing about the impact of Coronavirus on the world economy when its full anticipated impact on the health of the country from which I write, the UK, has yet to be felt. But it has already had a significant impact on business around the world, and not least the travel business. How it will pan out remains to be seen. But it is worth considering the impact it might have beyond health concerns and whether our world will return to ‘normal’, or whether some changes might be long-lasting and structural.

Read more: Coronavirus: The Canary in the Coal Mine of the World Economy?

Hot Trends and Cool New Destinations for 2020

The Yellow Railroad New Year 'Big Blog'

2019 2020 2 

 "Prediction is very difficult, especially if it's about the future." 

(Niels Bohr, Nobel Prize winning physicist)


The luxury of prediction is irresponsibility. The Damaclean sword of accountability hangs far in the future; and reading the runes has always been viewed as guesswork rather than science. While future forecasting is, to a degree, based on observing past behaviour and technological developments, it would be a dull take on trends that merely extrapolated a straight line from past activity to future behaviour.

Read more: Hot Trends and Cool New Destinations for 2020

tom@yellowrailroad.com
Yellow Railroad, 73 Morningside Park, Edinburgh EH10 5EZ.
Tel/fax: +44 (0)131 447 1721; Mobile/cell +44 (0)7811 345250

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